ELVIS PORTRAITS 1953-1977 by Erik Lorentzen




A new monster project by Erik Lorentzen. Erik squeezed every last drop out of his hard drive, consulted his online comrades and conjures up a beautiful book from his sky-high digital photo collection.


Here you will see more than 400 beautiful publicity photos spread over approximately 400 pages, taken from 1953 to 1977. The best photo material from the greatest and most famous photographers such as: Alfred Wertheimer, William Speer, Sean Shaver, Virgil Apger aso. Elvis up-close and personal.


As usual with Erik, these photos come out best when printed on high-quality glossy paper. An average book by Lorentzen weighs about 3

 kilos and measures 25x30 cm. The photos are almost all printed full page, resulting in a beautiful photo book.


From the flyer up top you can see that the photos are not commonplace and that makes this book a valuable copy you must have in your collection. NOW is the time to create space on your

bookshelf for this mammoth photo book.


Only the best high-quality photos deserve a place in this book.




             Pre-order here

ELVIS PORTRAITS by Erik Lorentzen
Elvis at Elvis

€115,- incl. worldwide shipping

  Some people tap their feet . . .

           Some people snap their fingers . . .

                    Some people just sway back and forth . . .


Katz drug store 1954 Lamar Airways Shopp

On the brink of becoming an artistic phenomenon:

Elvis Presley

On July 5, 1954, Elvis Presley, chock full of nerves and not exactly sure of what would transpire, ventured inside Sun Studio for his first official recording session with producer Sam Phillips, guitarist Scotty Moore and bassist Bill Black.

After trying various songs with middling results, Phillips was ready to end the session, but Presley serendipitously began playing Arthur “Big Boy” Crudup’s “That’s All Right” on his acoustic guitar, fusing the bluesy number into a heretofore unexplored musical genre that ultimately became rock ’n’ roll.

magazines and books by Erik Lorentzen

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NEW Release:


Due to the high demand of the first 5 TTWII volumes, we are proud to announce the following . . .

TTWII soft-cover-color-photo-coffee-table book. available in our shop for €62,- only. Incl. world-wide shipping. Order NOW.

Elvis Summer Festival TTWII 2020 soft co
The Elvis Files magazine issue 33

Renew your subscription today. Send €60 to sales@elvisfiles.no ─ starting with issue 33 ─ via PayPal or credit card for 4 magazines or use the friendly SUBSCRIBE AND PAY HERE . . . button above or the BUY NOW button below. Be up-to-date with the best photos and the correct stories. The Elvis Files© is by far the best magazine ever since 2012, hailed by many fans and collectors around the world. We ship from Norway over the Northern Atlantic to Mozambique criss-cross Arabia to Russia and every country in between ─ for FREE.

Elvis at Troy Arena

Elvis Presley, whose jet-propelled career has reached stratospheric heights  in only one year, comes to Troy's Hobart arena on Saturday, November 24, for two performances ─ one at 3 and one at 8:00 p.m.

Despite the critics who contend  he can’t last, the teen-agers feel Elvis has taken the rock'n'roll and blues music and has made it out of the category of rhythm ─ long time. The handsome six-footer may into pop-type that can endure a be drafted and an opportunity to see him in person playing his guitar and singing his famous ballads, “Heartbreak Hotel,”  “That's All Right, Mama," "Mystery Train,”  "I Was the One," "Blue Moon of Kentucky,” and his latest hit "Love Me Tender" has made his southern Ohio public very pleased.

TTWII soft-cover color-photo coffee-table book. available in our shop for €62,- including world-wide shipping. The best 250 ─ hand picked ─ in pristine quality ─ photos in color from the 5 book trilogy TTWIwas by Erik Lorentzen.

TTWII 1970 Summer Festival soft cover photo folio sample
TTWII 1970 Summer Festival soft cover photo folio sample

TTWIwas - 1970 Summer Festival photo folio book samples. A total of 250 mind-blowing color photos!! Limited to 1000 copies!

TTWII 1970 Summer Festival soft cover photo folio sample
TTWII 1970 Summer Festival soft cover photo folio sample
CBS Eye logo ad December 1951.jpg

Elvis Gyrates on The Ed Sullivan Show

Experienced showmen such as Ed Sullivan weren't sure the world was ready for such wild moves as the slick Elvis Presley was offering, but when Elvis proved too popular not to book, Sullivan scheduled him. Elvis made his first appearance on The Ed Sullivan Show on September 9, 1956.

Ed Sullivan dress rehearsal September 9,
Ed Sullivan


Elvis Presley had already appeared on other national television shows (such as on Stage Show, The Milton Berle Show, and on the popular The Steve Allen Show) when Ed Sullivan booked Elvis for three shows. Elvis' pelvic gyrations during his appearances on these other shows had caused much discussion and concern about the suitability of airing such provocative and sensual movements on television.

Although at first Ed Sullivan said he would never want Elvis on his show, Sullivan changed his mind when The Steve Allen Show with Elvis as a guest had about twice as many viewers as Sullivan's show that night (they were competing for the same audience since they were in the same time slot).

After negotiating with Elvis' manager, Ed Sullivan paid Elvis the huge sum of $50,000 for appearing on three of his shows: September 9, 1956, October 28, 1956, and then on January 6, 1957.

Ed Sullivan - Ready Teddy - dress rehear
Elvis Presley during his second appearan
January 6, 1957 TV show.


For Elvis' first appearance on The Ed Sullivan Show on Sunday night at 8 p.m. on September 9, 1956, Ed Sullivan himself was not able to host since he had recently been in a very serious car accident that left him in the hospital. In his place, Oscar-winning actor Charles Laughton hosted the show. Elvis was also not on location in New York for the show since he was in Los Angeles for the filming of Love Me Tender.


Laughton hosted from New York and then when it came time for Elvis' appearance, Laughton introduced him and then cut to the stage in Hollywood with Elvis.

TV Radio Mirror December 1956.-3.jpg
LMT publicity photoshoot by Frank Powoln
September 9, 1956. (2).jpg


Elvis appeared on a stage with large, artistic guitars as decoration. Wearing a plaid jacket and holding his guitar, Elvis thanked Mr. Laughton and the audience and then said, "This is probably the greatest honor that I've ever had in my life. There's not much I can say except that hope it makes you feel good and we want to thank you from the bottom of our heart."

Elvis then sang, "Don't Be Cruel" with his four back-up singers (the Jordanaires) followed by "Love Me Tender," which was the not-yet-released title track from his new movie.


During this second set, Elvis sang "Ready Teddy" and then ended with a portion of "Hound Dog."

Throughout Elvis' entire performance, viewers could hear girls in the audience screaming ─ especially when Elvis did his special twitch or swung his hips or swiveled his legs. Elvis appeared to enjoy himself, frequently smiling or even laughing, which made him seem friendly, sweet, and hunky — depending on who was watching.


During Elvis' first performance on The Ed Sullivan Show, the cameras stayed mostly from the waist up during the first half of Elvis' appearance, but during the second time he appeared that night, the camera widened out and the TV audience was able to see Elvis' gyrations.

While many have felt that Elvis was censored by only showing him from the waist up on The Ed Sullivan Show, that really only happened during Elvis' third appearance, on January 6, 1957. For some still unknown reason (although there are a lot of rumors as to why), Sullivan allowed Elvis to only be shown from the waist up during that third and final show.


Elvis' appearance on The Ed Sullivan Show was a major success. Over 60 million people, both young and old, watched the show and many people believe it helped bridge the generation gap for Elvis' acceptance into the mainstream.

The ManThe Myth - The Legend

That's what www.theelvisfiles.com Is All About - Elvis Presley

The Nashville Tennessean, Wednesday Morning, Feb. 15, 1956.

Rock & Roll Set Adores Elvis Presley

It Happened Last Night.

By Earl Wilson

NEW YORK ─ “Teenagers,” 21-year-old Elvis Presley, of Memphis, Tennessee, exclaims, “I love ‘em!” “Sure,” the new idol of the Rock ‘n Roll set told me “they tear off my clothes, they scratch their initials on my cars, they phone my hotel all night. But they buy my records and they pay me to sing. I’m grateful and when they stop annoying me, I’ll start to worry.”

For the present at least, Elvis would seem  to have little to worry about. After an appearance two weeks ago on Jackie Gleason’s TV program “Stage Show,” with the Dorsey brothers, Elvis was quickly signed for another four weeks. Observers generally credited Gleason with a shrewd move.

If any singer could dent the popularity of the show’s competition, smooth, effortless Perry Como, it was probably Elvis. His fans ─ including a “few” older folks ─ have shelled out for over 100.000 of his latest record, “Heartbreak Hotel,” an almost incredible showing for a two week period. On one-night stands over a good part of the country, Elvis plays to very excited and well-packed-in throngs.

What does this kid Presley have? A couple of particularly cubey squares were asking. Well, he’s got a voice that’s very loud and full of feeling and when he sings, unlike Como, it is not effortless. Like Johnny Ray, to whom he has been compared, he writhes and contorts and suffers through a song, and the kids love it. In addition, he’s some showman. For instance. He wears his hair long, with sideburns yet.

Dorsey January 28, 1956..jpg
At CBS-TV Studio 50. Elvis Presley first performance on the Dorsey Brothers' 'Stage Show' program, New York, New York, January 28, 1956.

“I’ve got the money for a haircut.” Elvis assured me. “But this is good business. It’s important that I be conspicuous. His more enthusiastic admirers say he looks like a cross between Marlon Brando and the late James Dean. In a way, he does at that. Incidentally, he’s taking acting lessons.

Then, there’s his clothes. “I don’t think it’s right,” Elvis says, “for a fellow to dress loud. On the street that is. On stage, I want to stand out. The louder my clothes the better.” He favors combinations of red and black, usually without ties. He went to the closet and returned smiling, with a jacket that almost become his trademark. It was a flaming, screaming fire-engine red. A turquoise model is another favorite.

He has “about 75” suits. “Have you worn ‘em all?” I asked. “Most of ‘em” he said. He has 27 pairs of shoes and shirts “I haven’t taken the price tag off yet.” “You see, collecting clothes is my hobby.”

“Mam’s been speaking to me about spending too much money,” (His parents are Mr. and Mrs. Vernon Presley, of Memphis). Mrs. Presley may have had in mind his two Cadillacs, a pink one and a yellow one, back home in Memphis. He travels to his personal appearances in a standard, inconspicuous Plymouth. “Why is that?” I wondered.

“Well, I used to use the pink Caddy ─ had it especially painted, you know, but the kids got so they recognize it. They’d scratch their initials in it and walked off with my hubcaps as souvenirs. “I’m proudest and happiest, though, with my motorcycle.” With two powerful cars and a motorcycle, the accent seemed on speed. I mentioned this. “No reason to worry about that,” Elvis assured me. “I never speed. You see, I care too much about living.”

1956 Harley-Davidson KH on Getwell Rd.,
'55 Cadillac Fleetwood. August 14 - 20 1955. 2414 Lamar.
1956 Harley-Davidson KH ad.
The Enthusiast cover May 1956.jpg
The Enthusiast issue May 1956. A 1956 KH

Who Is Elvis Presley?

THAT rocket blazing a fiery trail across the musical sky these days and nights is no rocket. It's 21 year old Elvis Presley, Memphis's contribution to the world of music. Presley's rise to fame has been little short of fantastic. Some time ago, Elvis walked into the Sun Record Company in Memphis, Tenn., and recorded his voice at his own expense. Sun Record Company liked Presley's style and signed him to a contract.


Recently RCA Victor bought Presley's contract and he is on his way up. He recorded "Heartbreak Hotel". His unique style clicked at once. Now this record is a cinch to pass the million mark any day. He is in great demand for personal appearances and TV shows. More of his songs are being released. His head is in a whirl but Elvis is taking it all in stride. He appreciates his good fortune and is determined not to let it change him.

How does Elvis rate cover position in the Enthusiast? He is a Harley-Davidson rider and is shown on his third motorcycle. He started out as the owner of a 165 and at present rides the 1956 "KH." It is a red and white model and is his favorite. His new life makes great demands on him but, he still finds time to roll up some miles on his "KH". Good Luck for your future, Elvis. 

Ted Bruehl Photo ─ January 1956, Getwell Rd. Memphis, Tn.

Article of the Enthusiast® ©Harley Davidson

"Chicago International Amphitheatre"

Elvis meet the press in the Saddle and Sirloin Club - March 28, 1957.

Peter Guralnick wrote; Elvis had a press conference at the Saddle and Sirloin Club at the Stockyards Inn in the afternoon, and that night he unveiled the $2,500 gold leaf suit that the Colonel had had made up for him. The idea had come from the gold cutaway that Liberace wore in Las Vegas, and the Colonel had Nudie Cohen, Hollywood tailor to the stars (or perhaps a certain kind of star, including all the bespangled country and western luminaries), come out to the movie set in his steer—horn-decorated Cadillac to measure him for it.

The Chicago Tribune wrote;

Before opening night of his 1957 tour at the International Amphitheatre, Elvis Presley held a news conference in the Saddle and Sirloin Club, a nearby ritzy hangout for cattle executives visiting the Union Stockyards.

Flanked by a hound dog and a gaggle of reporters ahead of his first-ever Chicago stop — the first concert after his waist-up "Ed Sullivan Show" appearance — the 22-year-old Presley unveiled golden shoes, part of the custom-designed gold suit that he'd debut that night and that would become iconic.

Then came the 16-song, 47-minute performance, attended by some 13,000 rabid fans who rendered "the King" and his backing Jordanaires inaudible with their screams.

Newspaper accounts detail the pandemonium: Grown women were reduced to tears. Dozens of girls fainted. An usher from Bridgeport was cold-cocked by the purse of a fan trying to rush the stage at the arena, located at 42nd and Halsted streets.

From his rollicking rhythm and blues roots to the grandiose stage shows at now-shuttered arenas, the relationship of "The King of Rock 'n' Roll" with the city was special.

"I don't think there was a more pivotal or more important voice to younger generations at that time. They needed that beacon of energy for their generation and certainly Elvis was it," said Cory Cooper, a Nevada-based "Elvis expert."

Like most major cities in the United States, Chicago was a familiar and frequent spot for Presley, where he played both the Amphitheater and Chicago Stadium. But Presley's legacy here took a macabre turn in 1956.

Chicago's American life-size poster.
International Amphitheater Chicago. March 31, 1957.

The American of Chicago produced a series of high quality posters with blank spines except for two notations and a number on each, which have been printed on newspaper, so that they can be folded and show no ink leaks. Celebrities of the time like James Dean, Nancy Sinatra, James Cagney, James Stewart, The Beatles and of course Elvis Presley were all present. In preparation for this special Elvis Presley poster which was to be inserted in Chicago's America issue in 1968, the poster offered announced this upcoming release. Due to the fragile nature of newspapers, few of these inserted posters have survived.


Given Elvis' popularity, advertising the pending insert was a smart tactic to elicit interest and, in turn, sell more of this edition. This earlier advertisement for the poster insert is equally unusual and represents the exact image of Elvis in his gold lamé costume that would be included free with the Sunday edition of Chicago's American. What fan could resist to such a dazzling image of the singer in action to hang on his wall?

Erik Lorentzen & KJ Consulting proudly presents the ULTIMATE Elvis Files magazines and books.


your on-line search ends here!


"That's The Way It Was"  Vol.4 and 5

We've had Vol.1-2-3 in December 2019 and now we have the complete collection with two more editions and +hundreds of unseen photos ─ in B/W and color ─  from the original negatives (not from the movie slides but from the MGM photographers). In all 5 volumes you see over thousands of unseen photos you'll probably never see again, not in any book ─ EVER.


And that's a promise!


At the end of last year, THE ELVIS FILES TEAM were very proud when we released the trilogy Box ELVIS SUMMER FESTIVAL - That's The Way It Was Volume 1-2 & 3 with nearly 2,000 unseen photos. The three books were very well received by Elvis fans all over the world.

THE ELVIS FILES are now even more proud to present the new box set.


ELVIS SUMMER FESTIVAL ─ That's The Way It Was ─ Volume 4&5



The set consists of two Hardcover books, about 800 pages, packed in a slipcase with more than 1100 color and black/white photos you never have seen before in this pristine quality!



Erik Lorentzen's new publication Vol.4&5 TTWII Summer Festival 1970
Erik Lorentzen's new publication Vol.4&5 TTWII Summer Festival 1970
Erik Lorentzen's new publication Vol.4&5 TTWII Summer Festival 1970

─ Latest Releases ─

TTWII Summer Festival soft cover table book
The Elvis Files magazine issue 32
The Elvis files double feature book: Behind the scenes of Speedway / Stay Away, Joe

The Argus Saturday,  17 Nov. 1956

Mr. Dimple 'rocked it' for Elvis

─ Recognize these two stars holding an impromptu rock ‘n’ roll jam session?

Last night's Argus U.P. radiophoto shows Elvis "The Pelvis" Presley rolling and rocking to the tune "Blue Suede Shoes" - WHICH IS BEING STRUMMED ON HIS GUITAR BY "MR. DIMPLE" LIBERACE.

Liberace ─ the darling of America's grandmothers ─ hasn't given up his soil candlelight, ivory pianos, and tender smiles for jumping jive. He is entertaining Elvis, who called back stage at Liberace's Las Vegas hotel dressing room to present the pianist with a guitar. Four carloads of police were called to control the 1,000 hysterical women who swarmed to the hotel to see their two idols meet.

Inside, Elvis, played the piano ─ and smiled ─ while Liberace thumped the guitar and imitate Elvis for two hours. Later they swapped coats ─ Liberace gave Elvis one of his gold jackets and Elvis gave Liberace his striped, brown $200 sports coat. In New York a squealing mob of girls and a few boys mobbed a theatre to see Elvis in his first film, "Love Me Tender." Commented one young Elvis fan: "It'll be a miracle if the theatre is in one piece when we get out."

Elvis and Liberace do it up madcap-style
Las Vegas - Liberace Riviera Hotel LV No

  Blast from the Past

still available through our shop

Elvis - The King of Hawaii (2011)
Very impressive book. You can see pictures of all the movies Elvis made in Hawaii. Hundreds of them. Not only The Aloha Special, but also all the other great moments from Elvis in Hawaii.

The movies, Elvis on holiday in may 1968 and 1969, and also march 1977. In concert in November 1972 as a rehearsal for the Aloha, and countless pictures of the Aloha Special ─ January 14, 1973.

From Erik Lorentzen, 384 pages.
King Creole - Frame by Frame (2012) with Pål Granlund and Erik Lorentzen
King Creole: Frame By Frame

400-page hardcover book by FTD, Erik Lorentzen and Pål Granlund.

This is the first volume of an exciting new series called Elvis Presley In Hollywood. Volume two in this series, Jailhouse Rock: Frame By Frame

Each book will contain more than 400 pages and, alongside text written by Mike Eder, many hundreds of stunning, previously unpublished photographs that have been carefully selected.
Jailhouse Rock - Frame by Frame (2012) with Pål Granlund and Erik Lorentzen
Jailhouse Rock: Frame By Frame

400-page hardcover book by FTD, Erik Lorentzen and Pål Granlund.

This is the second volume of an exciting new series called Elvis Presley In Hollywood. Volume one in this series, King Creole: Frame By Frame

Each book will contain more than 400 pages and, alongside text written by Mike Eder, many hundreds of stunning, previously unpublished photographs that have been carefully selected
The Elvis Files book Vol.5 1969-1970 (2012)
The Elvis Files book Vol.5 1969-1970 (2012)

While the 1968 TV Special was an amazing comeback, Elvis’ return to the very top of his profession would never have happened without the Memphis 1969 recording sessions along with the live performances that followed. Let’s face it, Elvis’ amazing legacy was only sealed in gold by these two all-important years.

The Elvis Files Vol. 5 contains over 1,500 stunning photos in its 580 pages all from the fabulous return-to-splendour years of 1969 -1970.
The Elvis Files book Vol.6 (2013)
The Elvis Files Volume 6: 1971-1973

As with the other volumes release so far this again is a huge hardback book with 470 pages and feature more than 1500 photos.

Every single concert & tour, the Vegas and Tahoe shows, private moments and in studio, fan memories and more.
The King Of The Jungle (2014)
In June 1968 Elvis Presley taped a television special to be broadcast that Christmas. The TV special "Singer Presents Elvis" was a milestone in sixties music and a key to Elvis' musical renaissance.

A moment of change, when what was lost is found again. Elvis was lean and chiseled and ─ what he had not seemed in years ─ a little dangerous.

Featuring 546 pages the book includes a detailed look at everything that took place at the historic taping and recording sessions.
Ultimate Elvis Recording Sessions Vol.1 (2014)
Its initial impression is one of enormity in appearance and content. The three books in an accompanying slipcase weigh over 23 pounds, with each volume coming in at 7½ pounds. Each book is a large 9¾ by 11¾ inches in size, and collectively the set runs a whopping 1,712 pages.

Several hundred of those pages are filled with full-page photos of Elvis.

The publisher claims there are “approximately" 1,500 photos of all sizes in the books.

Erik Lorentzen, Piers Beagley, Keith Flynn,Gordon Minto.
Ultimate Elvis Recording Sessions Vol.2 (2014)
Its initial impression is one of enormity in appearance and content. The three books in an accompanying slipcase weigh over 23 pounds, with each volume coming in at 7½ pounds. Each book is a large 9¾ by 11¾ inches in size, and collectively the set runs a whopping 1,712 pages.

Several hundred of those pages are filled with full-page photos of Elvis.

The publisher claims there are “approximately" 1,500 photos of all sizes in the books.

Erik Lorentzen, Piers Beagley, Keith Flynn,Gordon Minto.
Ultimate Elvis Recording Sessions Vol.3 (2014)
Its initial impression is one of enormity in appearance and content. The three books in an accompanying slipcase weigh over 23 pounds, with each volume coming in at 7½ pounds. Each book is a large 9¾ by 11¾ inches in size, and collectively the set runs a whopping 1,712 pages.

Several hundred of those pages are filled with full-page photos of Elvis.

The publisher claims there are “approximately" 1,500 photos of all sizes in the books.

Erik Lorentzen, Piers Beagley, Keith Flynn,Gordon Minto.
Greater Than Ever - Elvis Presley A Touch of Gold Lamé (2015)
A Touch of Gold Lamé a 450+ page Hardcover book by Erik Lorentzen is the same size and weight (3.5kg / 7.7 pounds) as the Elvis Files books and will cover all you could want to know about Elvis and his 1957 concerts featuring the famous Gold Lame Suit.
The Elvis Files book Vol.7 (2015)
The seventh volume of the Elvis Files story chronicles Elvis' years on tour through the USA, the Las Vegas and Lake Tahoe seasons.

All ELVIS EVENTS in this Time Frame 1974-1975 are shown.

Every Working Moment, The Mid-Seventies Tours, The Las Vegas and Lake Tahoe Seasons, Plenty of CANDID Moments and Previously Unpublished Photos.

The cover photo is by Keith Alverson.
The Elvis Files book Vol.8 (2016)
Elvis Files Vol.8 1976-1977 will cover the final years of Elvis' life, the continuous energy - draining treadmill of tours, the final recording sessions and the last CBS TV Special.

While Elvis was not a well man in the last twenty months of his life, collectors will surely find this detailed look into these last years not only an emotional ride but also a part of Elvis' history that cannot be ignored.

The cover shot is taken by photographer Keith Alverson.
Elvis Presley in Person - The Florida Tour, August '56 (2016)
Elvis Presley In Person – The Florida Tour August ’56 by Erik Lorentzen.

The second book in the ‘Gold Standard’ series from Erik will focus on Elvis’ famous Florida tour of August 1956.
This well-known tour began on August 3rd in Miami and Elvis went on to perform 25 concerts in seven different cities over a nine day period. More than 100,000 fans saw Elvis perform, which was unique at the time as no entertainer had previously achieved such an impressive record.
Elvis at the Mississippi-Alabama Fair and Dairy Show September 26, 1956 (2016)
Having finished the Elvis Files series, Erik Lorentzen is concentrating on his new "Gold Standard Series" where he will expand on certain pivotal moments in Elvis' life enabling Lorentzen to publish yet more newly discovered and previously unpublished photos.

EIN has seen the pile of unreleased Tupelo concert photos and they are astounding.
Elvis and Ann-Margret: Love in Las Vegas (2016)
A beautiful soft cover book with 150 pages (25 x 30 cm / 9.8" x 11.8") of PURE LOVE and the latest book from 'The Elvis Files' author, Erik Lorentzen.

The book is written in English and contains a lot of great photos of the beautiful couple. KJ Consulting are proud to publish this book about one of the biggest (Hollywood) romance of the sixties. Only 900 copies printed. Almost sold out. Order now.
The World of FTD Vol.1 (2017) with Keith Flynn and Piers Beagley
Elvis recordings specialist Keith Flynn has completed a tour-de-force about the FTD label, a 1200 pages, hardbound three book set, chronicling every release by FTD.

The book was authored and designed by Keith Flynn with input from a large number of other Elvis specialists including EIN's Piers Beagley, EM&HM's Trevor Cajiao, Geoffrey McDonnell, Gordon Minto and many others.

The book also features 100s of high-quality photos from the collection Erik Lorentzen.

Source: EIN
The World of FTD Vol.2 (2017) with Keith Flynn and Piers Beagley
Elvis recordings specialist Keith Flynn has completed a tour-de-force about the FTD label, a 1200 pages, hardbound three book set, chronicling every release by FTD.

The book was authored and designed by Keith Flynn with input from a large number of other Elvis specialists including EIN's Piers Beagley, EM&HM's Trevor Cajiao, Geoffrey McDonnell, Gordon Minto and many others.

The book also features 100s of high-quality photos from the collection Erik Lorentzen.

Source: EIN
The World of FTD Vol.3 (2017) with Keith Flynn and Piers Beagley
Elvis recordings specialist Keith Flynn has completed a tour-de-force about the FTD label, a 1200 pages, hardbound three book set, chronicling every release by FTD.

The book was authored and designed by Keith Flynn with input from a large number of other Elvis specialists including EIN's Piers Beagley, EM&HM's Trevor Cajiao, Geoffrey McDonnell, Gordon Minto and many others.

The book also features 100s of high-quality photos from the collection Erik Lorentzen.

Source: EIN
The EPE Catalog by Bob Pakes (2017)
Bob Pakes is an early Elvis enthusiast who runs the impressive website 'Elvis Echoes Of The Past'. His first venture into publishing is the incredible 'The EPE Catalog' along with (The Elvis Files) Erik Lorentzen.

Over 390 pages 'The EPE Catalog' presents an A-Z guide with over 1,450 images on every weird and wonderful product that was part of the immensely successful 1956 Elvis Presley merchandise train.

The book is an incredible compendium of why teenage America went crazy for Elvis Presley!
The Reno Brothers (2018)
From Erik Lorentzen is the new mega Hardcover book, 'The Reno Brothers' about Elvis’ first movie, 'Love Me Tender.' This beautiful hardback book will contain many rare and unpublished photos and will be the ultimate book on 'Love Me Tender' with all the stories and, as always, countless mindblowing pictures. This book will be published in The Gold Standard Series.

Weight 3 kg / 6.6 pounds.
Size W 25cm (9.84") x H 30cm (11.8") x D 3.5cm (1.4")
Las Vegas '56 (2018)
Elvis' First Las Vegas season hardcover book.
Elvis Presley made his Las Vegas debut on April 23, 1956. He performs in the Venus Room at the Frontier Hotel.

Elvis Presley is in the forefront of the Freddie Martin Orchestra and the comedian Shecky Greene. He is booked for two weeks.

Weight 3 kg / 6.6 pounds. Size W 25cm (9.84") x H 30cm (11.8")
TTWIwas Vol. 1-2-3 (2019)
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1958 Sophia Loren adjusting her stockings. The Pinocchio puppet seems to really be enjoying himself
Elvis and Italian beauty Sophia Loren at Paramount's commissary late January 1958. Photo by Bob Willoughby

Asbury Park Press. 02 March, 1958, Sunday.

Elvis Wriggles To Cover Up Mistakes

HOLLYWOOD (AP) ─ Maybe It's because he's an Army-bound but Elvis Presley is revealing trade secrets ─ especially about his wriggles. The other day at Paramount Elvis joined a reporter and Sophia Loren at lunch. The talk got around to the screaming bobbysoxers who often drown out Elvis' singing. "I bet you wish they would stop screaming," said the beauteous Italian actress. "Never," answered Elvis. "And I'll tell you why. They cover up my mistakes. Lots of times when I start reaching for a high note, I know I'm not going to make it so I Just make some crazy movement and the kids scream and no one knows the difference." He also makes the movements when the music moves him.

Gets Criticized

"You know." he mused, "the hardest thing in the world is to be yourself. Every time I'm myself, I get criticized for It." At this Sophia comforted him: "Elvis, I think you are a very nice boy." "Thanks a lot," answered Elvis. "You know that's the worst thing you can say about me." The rock 'n' roll king is one of Miss Loren's most devoted fans. He turned to the reporter: "You know, I've seen every picture she's ever made. She's only seen one of mine."

Elvis and Italian beauty Sophia Loren at Paramount's commissary late January 1958. By Bob Willoughby

Wants to Team Up

He'd like to team with the Italian actress when he finishes his two years In the Army. His boss, Hal Wallis, even has the script. Mike Curtiz, who is directing Elvis in 'King Creole." his last pre-induction movie, believes the singer has a great future as a dramatic actor. "Always," says Mike. "I am having trouble getting actors to underplay their parts. They all want to chew the scenery. Not so Elvis. He underplays naturally Just like John Wayne and Gary Cooper.

"Wayne and Cooper underplay in an awkward way, which is part of their charm. Elvis has the same quality but much smoother." Curtiz admits that he took the "King Creole" assignment with trepidation. He has had more than his share of trouble with big names over the years. "I had never met Elvis until this picture. I had only read of him. I expected the worst but Instead got a hardworking, cooperative and truly humble actor. "He won't even call me 'Mike' as everybody else does. I am 'Mr. Curtiz.' Elvis told me that he didn't think he would be showing the proper respect if he called me by my first name."

King Creole behind the scenes with director Michael Curtiz.
Sophia, mother Romilda and sister Maria Scicolone for TIME Life magazine, December 1957
Wertheimer - July 1, 1956. Penn Station.

©1979 Excerpt from Alfred Wertheimer's Elvis ‘56 IN THE BEGINNING

I woke up in Newark, New Jersey, feeling sticky. We were fifteen minutes from New York, and with a cold shot of water on the face and my all-American breakfast of an apple, a half-pint of milk and a Yankee Doodle cupcake, I was ready to go. 

Elvis was sitting cross-legged in a compartment with D. J. and Bill. He had on the same white bucks as the night before, which were no longer quite so white, the same slate-grey suit and the same slick pompadour, which by now had a gloss that could outshine a waxed black Cadillac. 

He was reading a fan letter. D.J. studied her photograph, a wallet-sized high school picture that was so universal in kind, I was convinced there was a special camera that, no matter how it was used, would forever yield a "cheese" smile looking over the right shoulder. D.J. turned it over to read her name and handed it to Elvis, whose face was still puffy and soft from sleep. Elvis looked her over and passed into a morning daydream. 

D. J. said, "Hey, she's pretty good lookin', huh?" Elvis came back. "Yeah, pretty good lookin'." Bill looked out the window and all went black. 

We were crossing under the Hudson River into the subterranean corridors of Pennsylvania Station." 

The main concourse of the station was active with Sunday morning travelers. Elvis picked up a copy of the Sunday New York Mirror. This time he didn't stick it under his arm. In bold, two-inch type the headline read "2 Airliners Missing, 127 Aboard." I had heard he once had a close call in a chartered plane, somewhere outside of Texas. 

Wertheimer - July 1, 1956. Penn Station-

He read that news across the concourse "PHOENIX, ARIZ. June 30. Two luxury airliners, carrying an estimated 127 passengers and crew, were missing and presumed crashed in the Arizona desert ... "), up the stairs ("as darkness wrapped the desert, a vast search-rescue effort was halted for the night ... "), on the street (" ... could be the worst disaster in commercial aviation history ... ") and in the cab ("Other Major Flying Disasters") to the Hudson Theatre, site of the "Steve Allen Show." The train looked better all the time. 

Wertheimer July 1, 1956.jpg
Wertheimer July 1, 1956-1.jpg
Wertheimer July 1, 1956-2.jpg

We were back in New York. The number four Mirror Disc of the Week was "I Want You, I Need You, I Love You" by Sivle Yelserp (sic). Number one was "Wayward Wind" by Gogi Grant. The frosting on the cake was one of "Nick's Snacks!!!": "It isn't what young girls know that bothers their parents ... it's how they found out." 

The cab carrying Tom Diskin, Elvis, Junior and myself drove up Forty-fourth Street, which was deserted and grey under the Sunday morning overcast. At the entrance to the theater, a young girl dressed all in white appeared, escorted by a middle-aqed gentleman. She looked about sixteen going on thirty, and wore what must have been her best white dress (its billowing folds were topped by a bow in the back), white gloves, white pumps, and hat. Her earrings were white rhinestones in the shape of hearts. Around her neck was a rhinestone cross. She looked as if she were ready for her first Communion, except for the dark glasses that she wore. 

Steve Allen Show. July 1st 1956 Hudson T

As soon as Elvis opened the door of the cab, she bravely stepped forward and with all the tentative confidence mental rehearsals bring, she asked, Elvis can I have your autograph?" 

"Sure, honey." 

She presented the pen and the book. He asked her and she told him, becoming so excited, that she could barely speak. When it finally came out, it rushed in a choking torrent. 

"I came in all the way from Long Island with my father; we've been waiting here for over one hour; "I'm so lucky I was able to see you before you went into the theater; I can't wait to see you tonight."


Elvis returned her autograph book, took a white gloved hand in both of his and smiled graciously. "It's very nice of you to come all the way from Long-Island. I really appreciate it." 

She choked again. "I'm, I'm so happy to see you I love your music. I love your voice; I've got all your records; I love "I Want You, I Need You, I Love You": I listen to it all the time; I read everything I can about you ..." 

She couldn't go on. 

Elvis spoke gently. "I'm glad you like it. I sure hope I do well tonight. You gonna watch?" 

"I sure will." 

Tom interrupted. "Elvis, it's getting to be time for rehearsal."

"I gotta go now." 

She kept it together. "Goodbye." 

As soon as Elvis entered the theater, she covered her face and wept. Her father put his arm around her, delighted that his daughter's wish had come true. I asked to take their picture. She composed for one shot, then covered her face again and burst into tears. It was true devotion. After the scene last night, I believed it. 

July !st New York City, NY.

The Hudson Theatre, the oldest legitimate showhouse on Broadway, a relic of green marble and stained glass, had been overtaken by the unforgiving progress of television and had been converted into a studio. The stage, which had been extended to accommodate both sets and television cameras, jutted deep into the seating area leaving no more than a dozen rows. The balcony had been given over to the lights. 

Elvis met Bill and D. J. outside his dressing room and they quietly walked together across the stage and up the aisle and took seats halfway from the rear. where Tom and a few of the Jordanaires sat. The Colonel was nowhere in sight. 

Elvis was instructed to sing to the dog. Without the mike, he crouched down nose-to-nose with the dog and let her know, "you ain't nothing but a hound dog." She heard that and ignored him for the rest of the song. 

Now they had a problem. Steve wanted the hound to listen to Elvis, so he suggested that they get to know each other. The top hat and bow tie were removed. Elvis leaned over, caressed her neck and whispered in her ear. She turned away. Elvis became intimate, speaking softly, touching her forehead with his hand to let her know she was the only one in his life. She didn't believe him. 

The director tried his technique, scratching her chin and speaking his own special dog language. He convinced her to put aside her feelings and be the trooper he knew she was. 


The director gave the cue. Elvis extended his hand and she leaned forward and rested her chin in his palm. He told her again she was nothing but a hound dog, and when he had her where he wanted her, his hand holding her face close to his, he told her she "ain't never caught a rabbit." Elvis tried to keep a straight face when she turned away. Scotty, D. J. and Bill rocked through the refrain. 

Elvis coiled like a runner at the starting blocks, shot his finger straight out at her and told her again. She looked right back at him and took it, and when he finished telling her, "you ain't no friend of mine," he patched it all up, hugging and caressing her, laughing as she licked his face. The audience applauded, the stagehands nodded, and Steve approved. The Memphis Flash was okay. 

Steve Allen, Hudson Theater, New York, NY.
Steve Allen, Hudson Theater, New York, N
Steve Allen, Hudson Theater, New York, N



Lorentzen's books broaden your Elvis knowledge

Elvis and Jimmy magazine Sept. Robbie Mo
Elvis and Jimmy Magazine Sept., 1956.Rob

The Dothan Eagle. Dothan, Alabama

Sunday, 30 September, 1956.


Girl Rocks Elvis To $5,500 Tune

MEMPHIS, Tenn., Sept. 29 (UP) ─ A brunette who collected $5,500 from Elvis Presley instead of swooning after he sat down at her table said today he wolfed her hamburger and didn't even pay for it. Robbie Moore, 20, confirmed an out of court settlement of her threatened suit against the rocking and rolling singer for "invasion of privacy." She said Presley was a "total stranger" when he sat down beside her, put his head on her shoulder and ate her sandwich while flashbulbs popped.

A published photograph of the episode, with Presley's hoe-down hair-do resting on Miss Moore's shoulder provided the evidence in her suit. A Presley rave magazine carried it. Miss Moore, a traffic department employee of the telephone company, was getting the first reaction today from others of her sex who were shocked by her treatment of their jukebox hero . . .

Action Criticized

One woman called a dozen times to the effect that "I think that is the dirtiest, lousiest trick," etc. Another caller, obviously a teenager, said "How can you take money from someone as great as Elvis?"

Miss Moore replied that she didn't think Elvis was so great. Miss Moore's attorney, Marvin Brooks Norfleet, had a $42,500 damage suit drawn ready, to file against Presley.

After a number of telephone conferences, during which Presley's New York law firm tried to settle for $1,500, Norfleet said he gave the other side a deadline to come up with a figure higher than $5,000 or he would sue. The firm agreed to $5,500 to keep the case out of court.

Presley confirmed the settlement "to keep down undesirable publicity."

The case came to light Tuesday when Norfleet took Miss Moore and her parents into Chancery Court to obtain the rights and legal status of an adult. Chancellor Ceylon Frazer asked what it was for, and she and Norfleet explained the suit against Presley.

Entered Cafe

Norfleet said Presley had entered a Memphis cafe with Barbara Hearn and photographer Robert Williams of the Memphis Commercial Appeal. Miss Moore said she and a friend had ordered hamburgers and when her sandwich came Presley ate it all and drank all her milk. When Presley left she said, he made no offer to pay for her food. Presley said when he went in the cafe "I had no idea she was there. It was just for pictures for my magazine." Robert Johnson, Memphis Press-Scimitar reporter who was also there said Presley was "trying to be friendly." "Elvis spoke to her and said something like 'How are you. I haven't seen you m a long time.' The girl didn't say anything. "He was just teasing and having fun. He opened her purse, but snapped it back shut and handed it to her.

When her sandwich came he took a nibble and a sip of her milk. That was all." Johnson said "she (Miss Moore) still did not respond and Elvis layed his head on her shoulder as if to say, 'Come on, let’s be friends.' "If she had wanted to put a stop to any of it she could have called him."

San Bernardino Sun, 11 November 1973



Elvis Presley is without a doubt the most generous performer in show "business. He not only has contributed millions to the Motion Picture Relief Fund and other charities, but in the past five years he has gifted friends with a dozen or so Rolls-Royces. If Elvis likes you, a Rolls is yours.


One of the most recent and typical examples of the 38-year-old singer's generosity is the financial settlement he arranged last month with his ex-wife, the former Priscilla Beaulieu. Elvis and Priscilla were married in Las Vegas in May, 1967, and agreed after five years of marriage and one child, Lisa, 5, to divorce in August, 1972. At that time, Elvis agreed to give Priscilla "$100,000, a couple of cars and to support Lisa." Back then it was no secret that marriage had failed to curb Elvis' extracurricular sexual appetite, and that Priscilla in turn had fallen in love with her Hawaiian karate instructor. Anyway, last May 29, Priscilla changed her mind about the original financial settlement and said she would like to find out how much Elvis was really worth. She wanted the community property they had acquired in five years of marriage to be split down the middle. How much, roughly, had Elvis earned in royalties, residuals, profits, and salaries? The lawyers got together and, with Elvis' concurrence, entered into a new deal. Priscilla, in addition to the original $100,000 in cash, got another $725,000 in cash, plus $720,000 to be paid to her in monthly installments of $6000 each. Elvis also agreed to give her a 5 percent interest in two of his music companies, White Haven Music, Inc., and Elvis Presley Music, Inc., and 50 percent of the proceeds from the sale of their Bel Air mansion. In addition, Elvis said he would pay $4000 a month for the support of Lisa until their daughter reaches 21 or marries. For her part, Priscilla agreed to joint legal custody of Lisa, who will live with her mother, because Elvis gets around and performs so much. The financial settlement will cost Elvis about $2 million in its entirety. But Elvis, according to his lawyers, couldn't be happier. "I just don't want Priscilla to go away mad," he explained.

Presley Gives Newsman A Car

The Republic, Columbus, Indiana. Wednesday, January 21, 1976

DENVER (UPI) Television newsman Don Kinney thought one of his friends was playing a joke by calling and saying he was singer Elvis Presley and offering to buy him a luxury car. He found out quickly enough, however, it wasn’t a joke at all. Kinney, who works for KOA-TV, read an article on the "Denver Today" show Tuesday describing how Presley, who is vacationing in Vail, had purchased Cadillacs and Lincoln Mark IV Continentals for four members of the Denver Police Department. At the end of his news item, Kinney jokingly said, "I wouldn't mind an economy car." Several minutes later, his phone rang. The caller identified himself as Presley, said he liked Kinney's story and told Kinney his own new $13,000 Cadillac was waiting to be picked up at a local dealership. " . . . "I thought it was a hoax," Kinney said. "We talked a little more and I tried to figure which one of my friends was doing a number on me." He finally was convinced when Detective Ron Pietrafeso, one of the officers to whom Presley gave a car and who is vacationing with the singer, took the receiver and said, "This is no gag. You will receive a car." "He (Presley) said he liked the way I read the story," Kinney said. "It (the car) is a Cadillac Seville."


Late last week, Presley gave cars to Pietrafeso, Police Capt. Jerry Kennedy and Police Medical Coordinator Dr. Gerald Star-key Jr. Monday, Presley bought another Cadillac for Police Sgt. Robert Cantwell. All the officers were involved in providing security for Presley during a concert tour in Colorado more than two years ago. "He told me he bought the car for me because he liked me," Cantwell said. Kinney said Presley was "very pleasant. He said he's having a good time on his vacation and likes it because people are leaving him alone." Officials also said Presley had bought luxury sedans for two women he met while on his concert tour and for the wives of two of his vacation companions. Presley has now purchased nine cars in Colorado at a total cost of more than $110,000.

Colorado - Denver, Colorado. The Republic. Wednesday, January 21, 1976.
Colorado - Denver police Captain Kennedy with his Lincoln Mark VI.

San Bernardino Sun, 16 June 1960

Young Actress Refuses to Date Elvis

By BOB THOMAS AP Movie-TV Writer

HOLLYWOOD (AP) ─ Here Is news of a sort a teen-age girl who refuses to date Elvis Presley.


Leticia Roman, who Is appearing with the singer in "G.I. Blues," explains: "He keeps asking me to go out with him. but I tell him no. I don't think it would be a good idea. It would seem too much like a publicity date. Besides, I don't think my parents would approve." Let me add that Leticia is not an average teen-ager. She is a beauty whose long tresses and sultry voice remind you of Lauren Bacall and whose mature outlook makes her seem older than her 18 years. Though she looks and sounds American, she came from her native Rome only 18 months ago, unable to speak English.

She is on the brink of a promising career. that will need no publicity dates to make it move. Leticia is making her first movie, but she is no stranger into the film world. Her father is Nino Novarese, author of the novel "Wild Is the Wind." He has labored In the movie studios for 35 years as designer and art consultant. Most of that time was spent in Rome.

A year and a half ago, he was brought here to design costumes for "Spartacus." Twentieth Century-Fox hired him to do the same for “The Story or Ruth” and now he is working on “Cleopatra,” “The King Must Die" and other films. To rid herself of an accent, she worked with Gladys Vogeler, MGM coach who has helped many a foreign star talk understandable English. She also studied dramatics with 20th Century-Fox coach Sandy Meisner. The studio offered her a contract at a low salary. She refused it and the deal for "G.I. Blues" and a contract with Hal Wallis came up.

New York Times


Heart Failure Cited by Coroner ─ Acclaim Followed Scorn


Elvis Presley, the first and greatest American rock-and-roll star, died yesterday at the age of 42. Mr. Presley, whose throaty baritone and blatant sexuality redefined popular music, was found unconscious in the bedroom of his home, called Graceland, in Memphis yesterday at 2:30 P.M. He was pronounced dead an hour later at Baptist Memorial Hospital, after doctors failed to revive him.

Dr. Jerry Francisco, the Shelby County coroner, who conducted a two-hour examination of the body, said "preliminary autopsy findings" indicated that the cause of death was "cardiac arrhythmia," which a hospital spokesman defined as "an irregular and ineffective heart beat." The coroner was not immediately able to determine the cause of the "cardiac arrhythmia." Mr. Presley was once the object of such adulation that teen-age girls screamed and fainted at the sight of him. He was also denounced for what was considered sexually suggestive conduct on stage. Preachers inveighed against him in sermons and parents forbade their children to watch him on television. In his first television appearance on the Ed Sullivan show, his act, which might be thought of as tame by today's standards, was considered by the broadcasters to be so scandalous that the cameras showed him only from the waist up, lest his wiggling hips show.

Mr. Presley's early hit songs are an indelible part of the memories of anyone who grew up in the 50's. "Hound Dog," "Heartbreak Hotel" and "Blue Suede Shoes" were teen-age anthems. Like Frank Sinatra in the decade before and the Beatles a decade later, Mr. Presley was more than a singer ─ he was a phenomenon, with 45 gold records that sold more than one million copies each.

Mr. Presley was a show-business legend before he was 25 years old. At the age of 30 he was the highest-paid performer in the history of the business. He made 28 films, virtually every one of them frivolous personality vehicles and nearly all of them second-rated at best, but they gross millions.

In recent years, Mr. Presley, who used to carry about 175 pounds on a 6-foot frame, had been plagued with overweight. A recently published book called "Elvis, What Happened?" by three of his former bodyguards alleged that the singer was given to using amphetamines.

History of Mild Hypertension

Dr. Francisco said yesterday that Mr. Presley had a history of mild hypertension and that he had found evidence of coronary artery disease. Both of these, the coroner said, could have been "contributing causes" in Mr. Presley's death." But the specific cause may not be known for a week or two pending lab studies," he said, adding, "It is possible in cases like this that the specific cause will never be known." A hospital spokesman said that the coroner is required by law to conduct an examination if the case of death is not immediately apparent. Responding to repeated questions about whether the autopsy had revealed any signs of drug abuse, the coroner said the only drugs he had detected were those that had been prescribed by Mr. Presley's personal physician for hypertension and a blockage of the colon, for which he had been hospitalized twice in 1975.

Dr. George Nichopoulos, Mr. Presley's personal physician told the Associated Press that Mr. Presley was last seen alive shortly after 9 A.M. Dr. Nichopoulos said that Mr. Presley had been taking a number of appetite depressants, but the physician said they had not contributed to his death.

Lloyd Noble Center in Norman, Oklahoma. Friday, March 25, 1977
August 16, 1956 LA Airport

Elvis Aron Presley was born in a two-room house in Tupelo, Miss., on Jan. 8, 1935. During his childhood, he appeared with his parents, Gladys and Vernon Presley, as a popular singing trio at camp meetings, revivals and church conventions. The family moved to Memphis when Mr. Presley was 13. He attended L.C. Humes High School and worked as an usher in a movie theater. After graduation, he got a job driving a truck for $35 a week. In 1953, Mr. Presley recorded his first song and paid $4 for the privilege; he took the one copy home and played it over and over. A shrewd song promotor called "Colonel" Thomas A. Parker was impressed by the early records and took over the management of Mr. Presley's career. Mr. Presley toured in rural areas under the sobriquet "The Hill-Billy Cat." Colonel Parker, a character of P.T. Barnum proportions, followed the credo, "Don't explain it, just sell it." He once observed, "I consider it my patriotic duty to keep Elvis up in the 90 percent tax bracket." When Colonel Parker went to negotiate with 20th Century-Fox on a film deal that would be Mr. Presley's screen debut, the studio executives dwelled on the singer's youth and inexperience. "Would $25,000 be all right?" one executive finally asked. Colonel Parker replied: "That's fine for me. Now, how about the boy?"

"Heartbreak Hotel," Mr. Presley's first song hit, was released by RCA in January 1956. A blood-stirring dirge about love and loneliness, it burned up the jukeboxes and eventually sold two million copies. A phenomenal string of hit songs followed, and Elvis Presley fan clubs sprouted all over the world; membership at one time numbered 400,000. In 1956, he went to Hollywood to make his first film, "Love Me Tender." It opened to unanimous jeers from the critics and grossed between five and six times what it cost to make. His later films were conducted equally obnoxious by cineastes.


One critic remarked of "Jailhouse Rock" that Mr. Presley had been "sensitively cast as a slob." Mr. Presley responded, "That's the way the mop flops."

Jailhouse Rock publicity photo still.
Jailhouse Rock publicity photo still.

Record Stores Mobbed by Presley Fans

WASHINGTON - Screaming and fainting were only two of the activities by persons reacting to Elvis Presley’s death. Merchandising and analyzing were occupying many others, all over the country.

The computer at RCA Records in New York broke down under the pressure of orders for Presley records, so the amount of the demand was not known. But the company’s plant in Indianapolis was converted into a chiefly Presley-producing operation, turning out 250,000 albums and 200,000 singles each day by working around the clock to meet a demand estimated to reach 100 million.

“The problem is not in pressing the records, but in getting the paper for their covers,” said Vince Penn, regional representative for RCA’s East Coast division, who said that the entire East Coast, including “every record store in Maryland, Washington and Virginia,” is sold out of Presley stock. “We probably won’t be able to replenish the stock in some stores for at least another week.”

New York RCA spokesman Stu Ginzburg said that RCA is trying to be “as low-key and tasteful about this tragedy as we can,” but is planning to return out-of-print Presley movie sound tracks to the catalog. A future promotional campaign is planned.

Specialty record stores in the area reported that they were “absolutely mobbed” by Presley fans seeking old records and memorabilia.

“Elvis was a dead product at this store until he died,” said an employe of Joe’s Record Paradise. Now, however, the store has a waiting list for Presley albums, singles, LPs and photos that’s two pages long. “People will pay anything,” says Les Moskowitz of Roadhouse Oldies. “We’ve been selling some of the 78s for $15 and $20 a throw.

“People I’ve never seen in here before are asking for Elvis records. We had offers of $100 for some of the Sun singles like “Good Rocking Tonight” and “Baby Let’s Play House,” even before he died, but I’m not going to sell those. I’m going to wait a couple of weeks and see what happens.” The Record Bar in Memphis sold 35 albums, 12 eight-tracks and 20 singles in 10 minutes flat; Chicago’s Rose Record Stores named as a typical customer a legal secretary who bought 14 albums for $122.14 because she “just admired him very much as a person.”

Presley’s most recent album, Moody Blue,” was No. 26 on the Billboard listing of hit albums before his death. The first 250,000 copies of it were pressed in blue vinyl, instead of the usual black, and these are now being sought as collector’s items.

Presley impersonators found themselves in sudden demand. Bill Haney, who calls himself “almost Elvis Himselvis,” said that his “telephone has been ringing off tne wall” because “millions of fans . . . love Elvis and they have no live Elvis to worship anymore.

“The only way his fans can remember his legend is to be able to see somebody do his material in good taste, do it well and do it justice. I hope I can do it well enough so that people will come out and remember Elvis through me,” said Haney, who was making $50,000 a year doing Presley’s material before the singer’s death.


Rick Saucedo, who canceled his Wednesday night show of Presley impersonations in Chicago but resumed Thursday’s, said his career could now “go either way. For all I know, my career could be over.”

In the tee-shirt business, a licensing problem is holding up production. Foto Lith, producer of the Charlie’s Angles and Kid-for Rent tee-shirts, is negotiating with lawyers in Memphis to make an official, heat-transfer Presley shirt.


Winterland Products of San Francisco is searching the right to produce a silkscreen version, requested by many large record store chains.

One Brooklyn firm that refused to be named has a memorial tee-shirt in the works, with a picture of Presley, a record cover, “King of Rock ‘n’ Roll” and his dates. They had previously had an Elvis tee-shirt, but “It never was a Jaws or Farrah Fawcett” when he was alive.

Day of the Unicorn, a Mt. Vernon, N.Y., wholesaler, has only 100 of its black shirts with Presley’s name and face in stock at $7 retail each, and “they flew out,” said Val Manokain, who hopes to have more in by next Wednesday.

Others, from President Carter to Presley’s colleagues to pop culture scholars, were turning out analyses of Presley and what he symbolized.

“His music and his personality, fusing the styles of white country and black rhythm and blues, permanently changed the face of American popular culture,” said the President’s statement. “His following was immense and he was a symbol to people the world over of the vitality, rebelliousness and good humor of his country.”

The Soviet government newspaper Izvestia depicted him as a victim of “sharp business operators (who) turned Presley into an ‘idol of rock ‘n’ roll,’ placing his talent and reputation at the service of profits. Contrary to the legend, the riches and fame did not bring happiness to the King of Rock ‘n’ Roll, but emptied him and wrecked him and prematurely turned him into a cripple,” the paper said.

August 17, 1977. Eutaw, Alabama. Sold Ou

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